Matrix Knowledge Group - Ech Design

In the past two years, the Matrix Knowledge Group have diversified their service offering, providing software, evidence and formal reviews and launching offices in the US and India. To help them to communicate more directly with the right audience on the right page, during 2009 Matrix asked Ech to support them in designing a new series of interlinked websites representing their company divisions. Individual teams are responsible for using the content managment system to keep their sections up to date and to share information that will be of value to their clientbase.

We have concentrated on providing a consistent and coherent user experience across the sites, with commonalities of navigation and branding, building on the comprehensive brand redesign exercise carried out in 2007. The sites each feature the core colours and logo type for each of the divisions, and provide the ability to move quickly to other divisions. Visitors to the site(s) are directed to the appropriate home page based on their location, so for example, people in the US will move directly to the US homepage, while those in Europe will be directed to the European homepage.

View the sites:

• Matrix Knowledge Group – European Group homepage »
• Matrix Insight Ltd – works to deliver better outcomes, better performance and better use of resources through consultancy and research »
• Matrix Evidence Ltd – high quality reviews of national and international evidence in accessible, succinct reports that show what works »
• Matrix Decisions Ltd – provides software that helps to make better decisions: sooner, sharper and simpler »
• Matrix North America – Matrix’s new US office »
• Matrix India – Matrix’s new Indian office »

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